Jan
24
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Should You Upgrade To Microsoft
Should You Upgrade To Microsoft FrontPage
2003?
If you are a FrontPage user, you may have seen the advances made
in newer versions.
As FrontPage 2002 was a huge improvement over FrontPage 2000,
FrontPage 2003 raises the bar even higher.
If you haven't upgraded to 2003 yet, this article may spur you
to action.
Let's review a few reasons why Microsoft FrontPage 2003
rocks:
One of the most spectacular features in FrontPage 2003 is the
build in ...Read the rest of this entry »
Jan
23
Broadcast advertisers, who use television, are seeing dramatic
reductions in their ad results because of a four-letter
word-TiVo. In some ad agencies one can sense that TiVo really is
a four-letter word in the most derogatory sense. This reporter
decided to follow the actions of what such advertising giants as
Ford Motor Company and Shimano are doing creatively to solve the
TiVo problem.
What is the "TiVo problem?" It is all about consumers who fast
forward through the commercials associated ...Read the rest of this entry »
Jan
19
ROI (Return on Investment) is probably the most important
calculation one needs to make to ensure the long-term viability
of their business. It is not enough to build in a profit margin
on the product or service being offered. One must track with
proficiency the amount of dollars being invested into attracting
sales and how much ROI those dollars put back into the business.
If the investment meets too little return, a product line is
doomed to fail in the long-term.
THE BASIC ROI PERCENTAGE ...Read the rest of this entry »
Dec
29
The first step to getting loads of free publicity for your
business is to ask yourself - what's newsworthy?
What's newsworthy may depend on the particular media you are
targeting. Metropolitan daily newspapers and television networks
will be interested in a different type of news story to one that
might interest a local radio station or suburban newspaper.
Sometimes the same news story can be pitched differently to suit
the different news organizations.
Here are some opportunities to get media ...Read the rest of this entry »
Dec
26
Scientific Advertising. Sounds so professional. Maybe I can be
another Einstein.
Move closer, I want to tell you a secret. I'm not a scientific
marketer.
Why?
Because I don't like limiting myself to one side of my brain.
I'm not good at filling in the little paint by numbers sets and
keeping the colors within the lines.
Besides the art of marketing is much more fun.
Scientific advertising is a starting point on your road to
success. There's more to becoming a successful marketer than
you've ...Read the rest of this entry »
Dec
22
Jimmy and his wife have been invited to an article writing phone
in seminar. One of the Gurus' got their name from an email list
and asked if they would like to participate as "experts".
They both tripped over each other as they rushed to the phone
and accepted the invite. Hillary (Jimmy's wife) wants the
publicity for her upcoming senate run. Any advertising is good
advertising, her advisers have told her. One good thing about
phone in shows is no one can see you. If you look frumpy and
burned ...Read the rest of this entry »
Dec
20
by Rick Hendershot, Linknet Publishing
Network originally published in Trade Show Buzz
Vinyl banner design is about as easy as it gets for the
non-professional graphic designer. Generally speaking, a vinyl
banner is easy to design. Anybody with a little bit of graphic
design experience can design a banner. And even if you have no
experience, your supplier can point you in the right direction,
or even design your banner for a small charge.
Here are some things to watch for when designing a ...Read the rest of this entry »
Dec
19
It is easy for me to tell you that you need to track the success
of your online advertising. It is also easy for me to tell you
that you must do so in order to know which of your advertising
is helping you to make a profit, to break even, or to break the
bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.
DON'T BE AFRAID
I also know that when I say these things, some people get
spooked. People get spooked because although they might ...Read the rest of this entry »
Dec
17
Guidelines for selecting a logo design (Written by Benjamin Ong)
What is a logo?
Simply put, a logo is a name, symbol, or trademark of a company
or organization. Logos can be made up of text that is configured
in a unique way. Your logo can be an illustration with your
company's name on or around the illustration. Or your logo can
be a symbol. A logo may also be a combination of these, but its
goal is always to project the company's intended image.
Read ...Read the rest of this entry »
Dec
6
Trucks For Sale: Semi Truck Accessories - Trick My Truck Tips for TruckersSemi Truck Accessories - Creative Trick My Truck Tips For Truckersby Michael Ottman Last fall, CMT (Country Music Television) introduced a six 6 show pilot called "Trick My Truck. It is a new reality show featuring a deserving trucker and his 18-wheeler in each episode. The show is a theme similar to pimpmyride and overhaulin, where old vehicles are restored except the target vehicles are semi trucks. A crew of experts ...Read the rest of this entry »